On the afternoon of June 21, the 2019 New Consumption Innovation Summit and the 4th Forum on the Spreading of Values of Listed Companies was held at Beijing Millennium Hotel. Luen Mei Quantum (600167) attended the event with its wholly-owned subsidiary Mega-info Media to get together with different giants such as top experts of retail, executives of excellent listed companies and professional investors to share the strategy under the wave of new consumption--integration of new consumption and high-speed railway economy and the expansion of green consumption space.

The era of new consumption has come, which has brought development opportunities to the two main business of Luen Mei Quantum--clean heat supply and high-speed railway digital media. Under the context that the state strives to promote clean heat supply and develop green consumption, Luen Mei Quantum will accelerate its copying in other places, expand the residential heat supply and industrial steam business nationwide and provide more green products and services. As the first stock of high-speed railway digital media, Mega-info Media, based on the profound influence of high-speed railway media on the mainstream consumer groups, keeps exploring the online and offline path of integrated communication and innovating its communication mode to serve the brands and clients such as great consumption enterprises.

High-speed railway media influences mainstream groups and the trend of new consumption

In 2017, the “new four great inventions” of China were selected by foreign media, of which the high-speed railway ranked the first. In terms of construction, operation and risk prevention and control, the high-speed railway of China has taken the lead in the world. Our “Fuxing” motor train unit has complete intellectual property rights. Only China can independently solve all technical issues of high-speed railway. Viewed internationally, the high-speed railway has become a national business card of China.

Viewed domestically, by the end of 2018, the operation mileage of high-speed railways of China reached 29,000 km.

As a main part of infrastructure construction, the central and local finance strongly support the construction of high-speed railways. “Trains will carry in gold”. The great effect of “high-speed railway economy” has lengthened the wealth line of China’s economy and stimulated the consumption potential of more cities and more people. This is also one of the reasons why real estate and retail giants scramble to deploy in Tier Three and Four cities.

To unleash the effect of “high-speed railway economy”, all enterprises must answer a question: How to use the scenario of high-speed railway to “capture” more customers, particularly business people, for their products and services?

Users remain on the high-speed train for a long time, so the high-speed railway media is born with a large scale and a high coverage and is one of the communication channels with the highest cost performance. Relying on the advantages such as a long time of playing, a high frequency and a high accessibility to users, the high-speed railway media deeply influences the consumption choices of mainstream customers and influences the development trend of new consumption.

Mega-info Media
The first stock of high-speed railway digital media, online and offline integrated communication

As the first stock of high-speed railway digital media, the goal and mission of Mega-info Media is to fully unleash the energy of high-speed railway media and provide enterprises with a communication platform of “a wide coverage”.

Mega-info Media has created the most direct scenarios in the semi-closed core waiting areas where there are a lot of target consumers. Its characteristics can be summarized with four key words--high, long, dense and effective.

High means the high exposure. Each year, over 2 billion audiences are exposed to the media.

Long means a long contact. The average contact length of advertisements and the audiences is 32 minutes.

Dense means the matrix layout. The media resources of Zhaoxun cover different scenarios and surround the audiences like a honeycomb.

Effective means parallel perspective and effective memory. It can bring a good visual experience to the audiences and achieve a best release effect for the brands.

In order to strike a chord in the audiences, Mega-info Media has innovated its marketing mode based on interactive scenarios, blended online and offline resources to form scenario hints within the semi-closed matrix space, using the unique and humanized communication methods to realize a spontaneous interaction between the audiences and the scenarios.

A typical case is the marketing cooperation with Ctrip. In the innovative marketing cooperation, Zhaoxun, relying on its strong media influence, joined hands with Ctrip to trigger a fervor of visiting high-speed railway stations and provide a more direct scenario-based communication for the target consumers of enterprises. This case won a bronze prize of 2018 for innovative marketing of traffic and transport.

In order to satisfy the demands of customers and the timeliness of advertising, Mega-info Media has established an effective advertising platform, which can publish and release advertisements quickly and timely within 24 hours.

Prospect of Mega-info Media
Continue with its national deployment, seize the opportunities of new consumption

After Luen Mei Quantum finished purchasing, Mega-info Media has maintained a momentum of rapid development. In 2018, its net profit reached RMB 159 million, with a year-on-year growth of 26.92%.

Now the resource areas of Mega-info Media cover the high-speed railway arteries such as Jinghu, Jingguang, Jingha, Huhanrong and Longhai, covering economically developed regions such as Yangtze River Delta, Pearl River Delta and circum-Bohai Sea. Meanwhile, it has accumulated a lot of quality brand clients and established a good strategic partnership with a lot of renowned enterprises such as Alibaba, FAW-Volkswagen, Luzhou Laojiao and Bank of Communications.

In the next step, Mega-info Media will continue to expand its new resources, extend its scope of coverage, perfect its national layout, and constantly optimize its media, upgrade its equipment and provide national, high-quality and industry-leading clients with an excellent digital media communication battlefront.

It’s the development direction of Mega-info Media to seize the trend of new consumption and serve each leading company of great consumption.

Mega-info Media will tightly seize the opportunities of “new consumption” featuring accurate products, young brands and e-commerce sales, increase the proportion of advertisements of consumption sector, and actively expand into the industries such as furniture, household appliance, foods and beverages. Meanwhile, it will provide large companies here today with innovative services of interactive marketing blending online and offline resources and further solidify its leading status in the industry.